Client: Leesona

Leesona, one of the largest textile machinery manufacturers in the US, hired us to update their logo, saying their old one felt dated. The logo was modernized using the previous graphic element but making it appear dimensional with additional colors. The type was updated by making a few of the letters a bit abstract while keeping the typestyle sans serif like the original. The designer selected a new color palette while maintaining the basic shape of the original logo.

Leesona also hired MVP Video & Promotions to design a new website with new header video, design new business cards, and photograph their facility in Burlington, NC. We’ve also produced a product video for their new FIBClean line of machines along with digital and print flyers for an upcoming industry trade show.