Brand Development

What is brand development?

Every business needs the basics of branding before your website, video, ad campaigns, and marketing collateral can be designed and produced. Those include your business name, tagline, logo, colors, and your unique brand story – why your company exists. Once the basic pieces of your brand are in place, we work with you to create messaging and marketing tools to reach your target audience and close more sales.

pages of catalog created for Action Play systems
logo guide for GaGa2Go from Action Play Systems
Services:
Brand creation
Brand Refresh
Strategic planning
Company name development
Tagline development
Logo design
Copywriting
Color palette development
Guidelines and standards
Collateral design
Industry research
Social media strategy
Services:
Brand creation
Brand Refresh
Strategic planning
Company name development
Tagline development
Logo design
Copywriting
Color palette development
Guidelines and standards
Collateral design
Industry research
Social media strategy
Services:
Brand creation
Brand Refresh
Strategic planning
Company name development
Tagline development
Logo design
Copywriting
Color palette development
Guidelines and standards
Collateral design
Industry research
Social media strategy
MVP Video & Promotions showing customer color choices for brand development

What We Do For You

Our job is to help you accurately represent what your business does and how you solve your customers’ problems. Customers look to solve both external and internal problems. External problems are the issues your customers face, like “Who can renovate my building?” or “Who can help me prepare my taxes?”. Internal problems are how they feel about the external problems. In the book, “Building a StoryBrand,” author Donald Miller stresses that “customers buy solutions to internal problems,” like “Do I have what it takes?” or “Does this alleviate my fears or frustrations?” Effectively communicating your company’s unique solution to your customers’ internal problem is the goal of marketing.

showing customer printed tumbler as part of brand development
MVP Video & Promotions showing customer color choices for brand development

What We Do For You

Our job is to help you accurately represent what your business does and how you solve your customers’ problems. Customers look to solve both external and internal problems. External problems are the issues your customers face, like a broken pipe or flat tire. Internal problems are how they feel about the external problems. In the book, “Building a StoryBrand,” author Donald Miller stresses that “customers buy solutions to internal problems,” like “Do I have what it takes?” or “Does this alleviate my fears or frustrations?” Effectively communicating your company’s unique solution to your customers’ internal problem is the goal of marketing.

showing customer printed tumbler as part of brand development

The Power of CTF to Inspire

To connect emotionally with your target audience, your brand (determined by how people feel about your company) must be Consistent, Trustworthy, and Familiar (CTF). Consumers are confident in your organization’s ability to meet their needs only when they feel good about your brand. Your business’s mission, name, logo, colors, images, and messaging must work together to clearly communicate your trustworthiness and inspire customers to purchase from you or donate to your cause.

This is because confused customers will not buy.

The marketing tools we’ll create for you will thoughtfully convey that your brand is Consistent, Trustworthy, and Familiar.

The Power of CTF to Inspire

To connect emotionally with your target audience, your brand (determined by how people feel about your company) must be Consistent, Trustworthy, and Familiar (CTF). Consumers are confident in your organization’s ability to meet their needs only when they feel good about your brand. Your business’s mission, name, logo, colors, images, and messaging must work together to clearly communicate your trustworthiness and inspire customers to purchase from you or donate to your cause.

This is because confused customers will not buy.

The marketing tools we’ll create for you will thoughtfully convey that your brand is Consistent, Trustworthy, and Familiar.
MVP Video & Promotions makes using technology in marketing easy!
MVP Video & Promotions makes using technology in marketing easy!

Not comfortable with technology? No problem!

Our job is also to tame the technology beast for those who don’t know how to use digital advertising to market their company. It’s okay to be unfamiliar with the digital tools your business should be using. That’s why we’re here – to provide the expertise, technology, and support your business needs to become a memorable brand.

Not comfortable with technology? No problem!

Our job is also to tame the technology beast for those who don’t know how to use digital advertising to market your company. It’s okay to be unfamiliar with the digital tools your business should be using. That’s why we’re here – to provide the expertise, technology, and support your business needs to become a memorable brand.

technology used in brand development

Don’t know where to start? Don’t worry, we do!

Fill out the contact form and we’ll take it from there.

You can also call us at:

336-227-7773

Email Us

MVP Video & Promotions is a full-service business marketing company specializing in video production, aerial photography and videography, website design, screen printing, embroidery, branded apparel, promotional products, graphic design, content writing, brand development, and photography. We serve Burlington, Greensboro, High Point, Chapel Hill, Durham, Alamance County, and surrounding areas in  North Carolina.