Brand Development with Fresh Baked Branding
The Bread & Butter of Successful Business MarketingBrand Development
Your brand isn’t just a logo –
it’s an experience.
Make the experience memorable with Fresh Baked BrandingTM.
What is Brand Development?
Every business needs the basics of branding before your website, video, ad campaigns, and marketing collateral can be designed and produced. Those include your business name, tagline, logo, colors, and your unique brand story – why your company exists. Once the basic pieces of your brand are in place, we work with you to create messaging and marketing tools to reach your target audience and close more sales.
What is Fresh Baked BrandingTM?
It’s a recipe – a plan – made up of ingredients that when combined, create a mouth-watering experience for your customers so they get a real taste of what it’s like doing business with you. The recipe serves up a tasty menu of creative digital and print marketing techniques and materials suited for your individual business needs.
It’s creating a hunger in customers they didn’t know they had.
It’s like a comforting confection that evokes a Pavlovian, instinctive response associated with good feelings about your brand, positive feelings that await clients who do business with your company.
It’s creative ideas packaged to entice your ideal customers to take a bite of what you have to offer.
It’s a sensory experience where customers see, hear, and feel what your brand is all about.
It’s our best ideas served hot and fresh every day!
Ingredients:
- A Unique Brand Story
- Business Name and Tagline
- Mission Statement
- Logo/Graphic Design
- Brand Colors
- Brand Guidelines & Standards
- Digital Marketing Strategy
- Website & Content
- High Quality Photographs
- Promotional Videos
- Promotional Products
- Branded Apparel
- Marketing Collateral
Measurements
Even though Granny didn’t need to measure a thing to make a perfect batch of biscuits, measuring the effectiveness of your digital marketing efforts is important to ensure your dough is spent wisely. The correct combination of ingredients in the right amounts results in an unforgettable experience for your customers that leads to more sales.
Instructions:
Hire MVP Video & Promotions to create Fresh Baked Branding for you!
Once the plan is made, we create the necessary ingredients and blend them with just the right amount of finesse to bring your brand’s captivating story to life where your customers’ problems are solved by the unique solutions your business offers.
What Fresh Baked Branding can do for you:
Creating a fresh brand with a story that people want to hear takes attention to detail. Our designers and writers collaborate to produce your brand voice, from overall messaging to the smallest details, that is reinforced through every aspect of your marketing.
How your business communicates with customers, employees, the public, and other business professionals impacts your success more than you may realize. Well-written communication that is clear and compelling is crucial for a persuasive marketing strategy. Our writing services provide you with the content you need to clearly express your company’s strengths and your products’ benefits over your competition.
Like the smell and taste of freshly baked bread or a delicious pan of cookies, a dynamic brand strategy provides a sensory experience through advertising products customers can touch and feel, videos they can see and hear, as well as photography and writing that captivate your prospects’ attention and influence their decisions. The engaging marketing assets we create provide those benefits and more. Together, we’ll tell your brand’s story in the most appealing way.
Storytelling is an art.
Work with us to write the next inspiring chapter in the exciting story of your organization.
What We Do
Whether you are an established company, a start-up, or somewhere in between, we’ll partner with you to refine your company’s branding and communications with the most effective digital and print marketing resources available.
Large Companies
For sizeable companies with an in-house marketing department, we’re here to support you by providing essential products and services including professional video production, responsive websites, high-quality promotional products, attractive logoed apparel, well-designed graphics and print collateral, appealing trade show exhibits, beautiful photographs, and well-written content.
Small to Medium Companies
If you’re a small to medium-sized company that needs to tackle professional marketing for the first time, or you don’t have time or the expertise to handle it yourself, we’ll help you develop the basics of branding to get started and to help you get noticed in your market.
Our job is to help you accurately represent what your business does and how you solve your customers’ problems. Customers look to solve both external and internal problems. External problems are the issues your customers face, like “Who can renovate my building?” or “Who can help me prepare my taxes?”. Internal problems are how they feel about the external problems. In the book, “Building a StoryBrand,” author Donald Miller stresses that “customers buy solutions to internal problems,” like “Do I have what it takes?” or “Does this alleviate my fears or frustrations?” Effectively communicating your company’s unique solution to your customers’ internal problems is the goal of marketing.
